The world of film photography is a niche, and within that niche, 110 film is a niche within a niche. For the last 15 years, Lomography has been the exclusive provider of this cartridge-based film format. But now, Reflx Lab has stepped in and doubled the number of companies offering 110 film, bringing a new level of competition and choice to this already specialized market. This is a significant development, as it opens up opportunities for photographers to experiment with a unique and often overlooked film format. Reflx Lab's entry into the 110 film market is particularly intriguing, as they have introduced two new stocks: Fortuna C200 color and 100R Color Reversal film. These films are respooled from existing 16mm film, which is an interesting and cost-effective approach. The use of 3D-printed cartridges is another notable feature, as it brings down the price while also presenting a unique challenge for photographers. The absence of a back window to show remaining exposures adds an element of adventure to the shooting experience, encouraging photographers to rely on their instincts and the sound of the winder to know when to stop. This is a refreshing change from the predictability of modern digital photography. The introduction of these new films by Reflx Lab is a significant development in the world of analog photography. It not only expands the options available to photographers but also highlights the potential for innovation and experimentation within this niche market. The films are perforated like standard 110 film, and Reflx Lab recommends using specific cameras for optimal results. This attention to detail and focus on compatibility is a testament to the company's commitment to the art of analog photography. The price points for these films are reasonable, with the Fortuna C200 available for $19.99 and the 100R Color Reversal costing $24.99. This accessibility makes it easier for photographers to experiment with 110 film without breaking the bank. The entry of Reflx Lab into the 110 film market is a welcome development for analog photography enthusiasts. It brings a new level of competition and innovation to a niche market, encouraging photographers to explore and embrace the unique challenges and rewards of analog photography. As the market expands, we can expect to see more companies entering the fray, further enriching the options available to photographers. This is an exciting time for analog photography, and Reflx Lab's contribution is a significant step forward in preserving and promoting this art form.
